Golden complexion and skin wellness must go hand in hand: this seems to be the key message behind tanning products for 2025. The focus is no longer solely on achieving a fast or intense tan, but rather on finding a balance between visible results, safe ingredients, and respect for both the skin and the environment. It reflects a broader shift in consumer habits, with growing attention to product composition and its impact—not only on the skin but also on the planet.

Smart activators are multiplying, capable of stimulating melanin production while respecting the skin’s microbiota. A silent revolution, starting in the lab and arriving in everyday cosmetics, to support the skin’s natural processes without stressing it. Lightweight-textured and clean-formulated accelerators are also increasingly in demand, designed to minimize exposure time and maximize results, combining sustainability, health, and glow.

What makes the difference is not only the formulation but the entire production process: from raw material selection to final packaging. At the heart of this transformation lies research: technological innovation, new active ingredients, and advanced formulations are changing the way the cosmetics industry meets the demand for effectiveness, safety, and environmental responsibility. Fermented ingredients, enhanced botanical extracts, biomimetic peptides—behind the apparent simplicity of a sunscreen often lies sophisticated lab work, involving tests, scientific validation, and new delivery technologies.

And then come the new “hybrids”: pre-exposure treatments that combine activators, moisturizers, and antioxidant boosters. They prepare the skin for the sun, nourish it, defend it from oxidative stress, extend the tan’s duration, and reduce the risk of damage. Today, tanning is no longer just a matter of aesthetics (in fact, a Victorian pallor—or, if you prefer, a luminous Eastern-inspired complexion—seems to be making a comeback), but part of a conscious ritual, a self-care gesture that accompanies the body through seasonal transitions, following the skin’s natural rhythm.

From vegan formulas to fermented actives, from compostable packaging to mineral filters, the trend is clear: the future of summer is sustainable, smart, and personalized.

And the packaging? Increasingly technological, sustainable, and surprising. Even the container—once a secondary element—has become a protagonist. Innovative not only in materials but also in design and function, aligning with values of transparency and reduced environmental impact. Here are the trends for summer 2025:

• Bottles made of bioplastic or recycled plastic (PCR)
  Produced from agricultural waste (such as sugarcane) or post-consumer plastic, these bottles are lightweight, durable, and low-impact. Ideal for emulsions and lotions, they are becoming the standard in the green sector.
• Tubes made of aluminum or mono-material laminate
  Favored for dense formulas like butters or ultra-concentrated creams, they offer protection from light and air. Mono-material laminates also simplify recycling by eliminating the need to separate components.
• Solid sticks in compostable packaging
  A growing trend: solid sunscreens with zero waste, no spills, packaged in waxed cardboard tubes or compostable materials. Great for travel and ideal for those opting for low-waste solutions.
• Refills and replacements
  Reusable packaging with refill pouches (often the classic doypack bags with side spouts) or pre-measured capsules: less bulk and less waste—a popular solution for sustainability and practicality. Design becomes modular, and the product becomes an experience.
  Airless containers
  Essential for protecting more delicate formulas, they prevent contact with air, extend shelf life, and reduce the need for chemical preservatives.