In the steady growth of the pet market in Italy (now worth overall more than 5 billion euros), the largest share is

Until a few years ago, the division was simple: dog food and cat food. At most, you could choose between dry and

In recent years, pets have increasingly become part of the family. Dogs and cats no longer occupy a peripheral role in domestic

There is a bowl, almost always shiny, carefully washed, that every day fills and empties in millions of homes. Feeding a cat

The pet care market continues to grow faster than general consumer goods. All analyses agree: pets are now fully-fledged members of the

To confirm the growing demand for sweets and treats for dogs, we need look no further than the internet: social media content

When talking about the humanization of pet food, the phenomenon is often reduced to a simple aesthetic matter: refined packaging, terms such