There is a bowl, almost always shiny, carefully washed, that every day fills and empties in millions of homes. Feeding a cat

The pet care market continues to grow faster than general consumer goods. All analyses agree: pets are now fully-fledged members of the

To confirm the growing demand for sweets and treats for dogs, we need look no further than the internet: social media content

When talking about the humanization of pet food, the phenomenon is often reduced to a simple aesthetic matter: refined packaging, terms such