A wine label is not just a design element: it is the means to communicate the product and its story to the consumer, while complying with specific national and international regulatory requirements. But what are the characteristics and qualities that a label must have by law?
In Europe and Italy, the regulations governing wine labeling are extremely strict and precise. In particular, EU Regulation No. 1308/2013 and the new Italian regulation of 2024 are the main references for the common organization of agricultural and national markets, defining the mandatory and voluntary requirements for labels.
Among the mandatory information that must appear on the label are:
Optional information may include quality certifications, awards won, or food pairing suggestions, provided they are truthful and not misleading.
In addition to clarifying agricultural or production details, one of the main purposes of labeling is to communicate the classification of the wine, helping consumers navigate the various categories. Labels may include terms such as table wine, wines with Protected Geographical Indication (PGI), or wines with Controlled Designation of Origin (DOC – or DOCG, Controlled and Guaranteed Designation of Origin). Among the most relevant winemaking practices are fermentation techniques and the materials used in the process, the use of additives such as plant proteins for clarification, and the length of aging, which significantly impacts the final product’s sensory characteristics.
These have been the requirements so far. But there are new developments, the most significant being the introduction of QR codes. These codes represent a step forward in transparency, giving consumers immediate access to a wide range of additional information and enhancing the purchasing experience. With a simple scan from their smartphone, consumers can access details not only about the wine’s composition but also about the sustainability practices adopted during production. This direct communication method not only meets the growing demand for transparency but also allows producers to stand out in the market. However, two key restrictions must be respected: it is forbidden to include sales or marketing information, and user privacy must be protected, meaning it is prohibited to collect or track personal data.
For producers, complying with labeling regulations means adopting production and packaging processes that meet the required standards, investing in advanced technologies to ensure product traceability and quality. For consumers, clear and detailed labeling provides guarantees of safety and quality, making it easier to understand the wine’s characteristics and to appreciate local production.
The label becomes the most immediate way to build trust with the end consumer and the key to opening new market opportunities. Because a label is not just a sticker; it is a promise of quality and transparency. A well-made label, compliant with all legal standards, must remain firmly attached to the bottle, both to preserve the information it contains and to certify the proper storage and transportation of the wine. At Tenco, we understand how important it is to meet high quality standards, and we are ready to offer cutting-edge solutions and technologies to support producers and companies in meeting the challenges that every change brings.
