The ritual of tanning: history, safety and products for the perfect tan

07 August 2024

Beach umbrellas, loungers, the strong scent of tanning lotions and oils: in the collective imagination, August means sea, beach, relaxation, the desire for sunshine and the perfect tan. Yet the ritual of tanning is just over a century old, born in the twentieth century with the discovery of phototherapy (when doctor Niels Ryben Finsen won the Nobel Prize in 1903 for his studies on vitamin D absorption through sunlight), the end of peasant society and the rise of the middle class. After centuries in which pale skin had been a status symbol, bronzed skin returned to prominence as a sign of health, well-being and leisure.

The sun care market in Italy: growth and recent trends

However, while enjoying the benefits of the sun, it is essential to protect the skin from harmful UV rays. In other words, a safe tan, with an awareness that is now widespread among consumers. According to a report by Cosmetica Italia, the sun care market in Italy recorded significant growth in recent years, with a 5% increase in sales in 2023 compared to the previous year. This growth is driven by health protection demands and the wide range of available products that meet the diverse needs of consumers. For a safe tan, it is essential to choose the right product with the appropriate sun protection factor (SPF) for your skin, apply it evenly and reapply it several times during sun exposure, and avoid the hottest hours of the day (between 11 a.m. and 4 p.m.).

What are the differences between the various products on the market?

Sun milk is known for its fluid and light texture, which makes application easy and allows it to be quickly absorbed by the skin. It is an excellent choice for those who prefer a non-sticky product. Sun milk is often enriched with moisturizing ingredients, making it ideal for daily use as it keeps the skin soft and protected. It is particularly recommended for sensitive skin or for children, as it tends to be less irritating than other solutions.
Sun cream is characterized by its richer and denser texture and offers more intense protection against UV rays. It is often formulated with a higher concentration of sun filters and nourishing ingredients, such as vitamins and antioxidants, which help prevent sun damage and fight signs of aging. Sun cream is ideal for those with dry or very dry skin, as it provides a high level of hydration. There are specific variants for the face, designed to be suitable even for the most delicate skin.
Sun oil is often preferred by those who want to enhance their tan, thanks to its ability to reflect sunlight and give the skin a natural glow. However, it is important to note that not all sun oils provide adequate protection against UV rays. Many sun oils offer only low or moderate protection, making them suitable for people with already tanned or less sensitive skin. Sun oils that include UV filters are safer and can offer additional protection while keeping the skin hydrated and radiant.