As of January 1, 2024, with the final approval of European legislation (EU Regulation 2021/2117), Italy has formally opened up to the production and commercialization of dealcoholized and partially dealcoholized wines—products with an alcohol content below 0.5% and up to a maximum of 8.5%, respectively. The regulation is clear: it is not permitted to produce dealcoholized versions of wines with designation of origin (DOC, DOCG, IGT), but despite this exclusion, the market is poised for rapid growth.
According to data presented by the UIV-Vinitaly Wine Observatory during Vinitaly 2025, the global value of the No-Lo (no alcohol and low alcohol) segment is currently estimated at 2.4 billion dollars, and is expected to reach 3.3 billion by 2028, with a compound annual growth rate (CAGR) of 8% in value and 7% in volume. In a context where traditional wine remains largely stable (-0.9% in volume, +0.3% in value), this new category represents one of the few real areas of tangible expansion.
Italian production of dealcoholized wines is expected to rise sharply in 2025, with a strong preference for fully dealcoholized versions (83% of the total), particularly sparkling and semi-sparkling whites. Interestingly, consumption in Italy is still marginal (0.1% of the wine market), but growth projections indicate an increase from 3.3 to 15 million dollars over the next four years, with an expected Italian CAGR of 47.1%.



