Dealcoholized wines: techniques and perspectives

As of January 1, 2024, with the final approval of European legislation (EU Regulation 2021/2117), Italy has formally opened up to the production and commercialization of dealcoholized and partially dealcoholized wines—products with an alcohol content below 0.5% and up to a maximum of 8.5%, respectively. The regulation is clear: it is not permitted to produce dealcoholized versions of wines with designation of origin (DOC, DOCG, IGT), but despite this exclusion, the market is poised for rapid growth.

According to data presented by the UIV-Vinitaly Wine Observatory during Vinitaly 2025, the global value of the No-Lo (no alcohol and low alcohol) segment is currently estimated at 2.4 billion dollars, and is expected to reach 3.3 billion by 2028, with a compound annual growth rate (CAGR) of 8% in value and 7% in volume. In a context where traditional wine remains largely stable (-0.9% in volume, +0.3% in value), this new category represents one of the few real areas of tangible expansion.

Italian production of dealcoholized wines is expected to rise sharply in 2025, with a strong preference for fully dealcoholized versions (83% of the total), particularly sparkling and semi-sparkling whites. Interestingly, consumption in Italy is still marginal (0.1% of the wine market), but growth projections indicate an increase from 3.3 to 15 million dollars over the next four years, with an expected Italian CAGR of 47.1%.

What does it mean to dealcoholize a wine?

A dealcoholized wine is a true wine from which ethyl alcohol has been partially or completely removed. This is different from beverages that are born alcohol-free, which do not come from traditional alcoholic fermentation but are instead made from infusions, juices, or flavored bases. This distinction is important, as it carries both legal and technological implications. Dealcoholization can only be performed on a wine that has already undergone alcoholic fermentation from grapes, and it must preserve the wine’s essential characteristics. Authorized techniques must ensure that the final product, though lacking (or nearly lacking) alcohol, maintains the nature and identity of the original wine, avoiding transformations that would place it in a different product category.

There are three approved techniques:

  • Vacuum evaporation: using controlled temperatures (around 25–30°C), alcohol is evaporated without significantly altering the bouquet. The advantage lies in preserving the aromatic profile, though alcohol removal may be incomplete if not combined with other processes.
  • Reverse osmosis: selective membranes are used to separate ethanol molecules from those of water and phenolic and aromatic substances. It is an extremely precise method that allows for gradual and targeted dealcoholization.
  • Spinning cone columns: a technology originally developed for coffee, now adapted for winemaking. It allows selective, layered evaporation of volatile compounds, followed by reconstruction of the wine without alcohol while retaining part of its sensory identity.

Each technique has its pros and cons, and producers often combine multiple methods in sequence to achieve the best balance between alcohol removal and aroma preservation. But what truly makes the difference is the quality of the base wine: it is now widely acknowledged—even at an experimental level—that producing a good dealcoholized wine requires dedicated vineyards, with grapes low in sugar content, high in acidity, and rich in concentrated aromatic notes.

Audience, positioning, and prospects

Dealcoholized wines do not appear to be a passing trend, but rather a response to a profound shift in consumption habits. The audience is diverse: health-conscious young adults, pregnant women, athletes, professionals who want to remain sober in social settings, individuals undergoing medical treatment, or simply the curious. In the United States, which holds 63% of the global no-alcohol wine market, seven out of ten consumers alternate between traditional and dealcoholized products. In Germany (10%), the UK, and Australia (each 4%), the market is stabilizing. Italy is starting late but shows strong potential. Among teetotalers, 13% express interest in no-alcohol options, while only 7% of regular wine drinkers say they are open to such products—an indication that a true product culture is still lacking, as well as perhaps a higher perceived quality.

For producers, this is a time of experimentation: not only still or sparkling wines, but also innovative blends, distinctive packaging, new formats (cans, single-serve bottles), and more narrative labels. The growing interest in reintroduced natural aromas, neutral bases for low-alcohol cocktails, and mixable options with other ingredients opens up frontiers far beyond the traditional wine sector. From a technical standpoint, high-precision bottling lines are needed—capable of operating under vacuum, accurately dosing more unstable liquids, handling products with low alcohol content (which are more prone to oxidation and microbial contamination), and preserving carbon dioxide in sparkling products without loss. This is where mechanical innovation meets oenological innovation.